OUR FOUNDER

Meet Jill Downie, a British ex-journalist turned PR Professional with a proven track record in helping companies grow through strategic PR and brand building. She launched HYPR (previously known as Aziza Communications) in 2008 as the first Middle East-based PR agency with a hyper focus on fashion and beauty.

In addition to traditional PR & Marketing strategy, Jill recognised the power of all things digital at an early stage, becoming proficient in Web App development, SEO and Digital Marketing, meaning she’s perfectly placed to advise, plan and deliver sound and scaleable digital solutions for clients.

With over 18 years of Middle East media experience, and an address book brimming with influencer, editor and prime collaborator contacts, Jill is recognised as a communications expert and consultant who builds brands right.

Having fine-tuned a winning combination of 360 communications with built-in business consulting, clients benefit from her many years of international and regional fashion, beauty and luxury lifestyle experience for a fully immersive all-in-one solution.